Hello 👋 — I'm Alaa (he/him), a hands-on design thinker based in Seattle via New York, Stockholm, Montréal and Casablanca. Through holistic design and collaboration, I turn ideas into meaningful experiences people love.
As a wearer of many hats, my experience includes: founding companies; leading teams and fostering creative culture; researching and forecasting trends; visioning concepts; strategizing and growing brands; creative and art direction; designing interfaces; building prototypes; shipping and scaling digital products; shooting and directing films; hosting and DJ-ing events; mentorship and coaching; public speaking; and supporting artists and non-profit organizations. I continue to challenge myself, to always innovate, and am on a life-long pursuit to try new things. I am perpetually curious and committed to the belief that anything is possible.